How To Construct Your Writing For The Web ... follow the layout of this page which is written specifically for the keyword "WATER SOFTENER"

Where you see comments in RED this is to help you ... bear the following in mind at all times. Searchers and surfers and webpage readers "scan" copy hence need for Headlines and Sub Headlines and Bullet Points.

Long paragraphs deter reading on webpages so avoid them.

When writing pages for me do not use any formatting ... I will create this inside the website design automatically ... just send me plain old text with only hard returns (ie ENTER) between paragraphs

CRITICAL ... always write for your audience using YOU (think benefits to reader) and NOT I or ME unless I or ME is important as part of a story for example and by the way WE always better than I or ME

EXAMPLE STARTS HERE .... THIS IS REAL WEB PAGE SO NOTE KEYWORDS PLACEMENT shown in blue and note that they are used more than normal. Aim for about 4% keyword density. This is important and always work keyword into all headings. Notice how I have also used the word "water" quite a lot. Use plurals interspersed with singular. Use synonyms aplenty.

Make Heading ...

Try A Water Softener ... be kind to your skin, brighten up your laundry, make your hair appear silkier and make cleaning easier for yourself. Treat yourself to a Water Softener today.

Create Sub Heading ...

What's a Water Softener? ..... try to "write as you would speak" where possible eg what's instead of what is, he's instead of he is.

Use short paragraphs ... 2 to 3 sentences maximum

A Water Softener is essentially a tank with an inlet and outlet water connector that is full of very small solid coated plastic beads known as ion exchange resins. Alternatively zeolite (a complex naturally occurring product) can be coated and used in Water Softener cartridges.

Another sub-heading ...

How do I know if my water is hard and if I might need a Water Softener?

If when you wash your hands it is difficult to get a nice lather then the water is probably hard and will benefit from a Water Softener. If you see scale build up in kettles and pipes then the water is probably hard. When water feels a bit slimy then it is very soft and in this case a water softener is a waste of money. Calcium and magnesium ions naturally present in water create hardness and too much creates hard water as described.

Hard water makes washing less efficient and as such clothes and laundry generally can look dull and jaded ... and I am sure at some stage you have seen that line of scum around the bath when you empty the bath water.

Another Sub Heading

How do a Water Softeners work?

The small plastic beads or zeolite are covered with sodium ions. The reason that the contents of the Water Softener is called an ion exchange unit is that as water passes through the Water Softener the sodium ions on the surface of the resin exchange places with the magnesium and calcium ions present in the incoming water .... ie the magnesium and calcium stick to the surface of the resin and release the sodium. The sodium that was displaced on the zeolite or beads in the Water Softener leaves the unit.

The water is then said to have been softened .... it is the presence of excess calcium and magnesium ions (or salts) that makes water hard. Sodium does not precipitate (this is how scale and bath tub rims appear) like calcium and magnesium salts ... sodium stays in solution and does not affect washing at all.

Water Softener units have been used in industry for many many years yet are still relatively new as home appliances.

Another sub heading ...

Does the resin in a Water Softener need frequent replacing?

No. The resin once it has lost all its sodium (having been replaced with magnesium and calcium) it is easily regenerated using common salt. Potassium chloride can also be used but would normally be too expensive.

How do I specify a Water Softener for my home? ... here are a couple of examples to show you how specifications are normally noted

Sub Heading ...

Model: WS-10

then use bulleted lists where it makes sense

Dimensions: 2-5/8'' x 9-3/4'', (67 mm x 248 mm)
Recommended Flow Rate: 0.50 gpm, (1.9 lpm)
Capacity: 750 Grains as CaCO3

Notice water flow rate requirement for the Water Softener and amount of calcium that can be removed before Water Softener resin has to be regenerated ... these are important.

Also Work Into Article synonyms, plurals, singulars eg

Soft water

Water softening

Water softeners

Softening water