How To Write "Themed" Web Pages

As search engines become more sophisticated they will look for far more than the obvious targeted keyword density on web pages to decide what the real value of the content of any web page is about. Up to now it has often been good enough to target a keyword density and place the important keywords in headings and titles etc to convey the meaning of a page to a search engine.

This approach obviously created a spammer's paradise and over the last few years most of the obvious tricks with regard to keyword spamming have been discovered and penalised by Google ... but not all.

It will remain important to target a keyword density and place the important keywords in headings and titles etc to convey the meaning of a page to a search engine but it will become more important to ensure that a web pages is "themed"

What do I mean by themed?

To illustrate this I will use a real example for the topic of solar power. This word webpage or website "theme" is poorly understood and is frequently used to mean high keyword density and obvious and close synonyms.

If you were to take a book about solar power out from the library and wrote down all the different words used in that book (ignoring the common words like the, and, with etc etc) you would find certain words would keep coming up. These words would not be as frequently used as "solar power" but they would score highly. These words I refer to as helper words ... they help to "theme" the book which in turns helps us to read the book easily and comprehend what we are reading.

So in a practical sense for this example of "solar power" words like the following help the theme ....

active
attic
battery
bird
california
car
cars
cfm
charger
commercial
current
design
dock
electric
energy
fair
fans
first
fountain
fountains
generator
heaters
history
home
homes
house
houses
industrial
information
invented
kits
lighting
lights
motion
numbers
panels
path
plant
plants
pond
pools
portable
power
powered
problems
projects
pump
pumps
rebates
residential
rv
science
security
submersible
swimming
system
trailer
trends
vehicles
water
well
work
works

You can probably see a pattern without too much effort.

Be Careful

Now imagine you constructed a web site with say 50 pages about different aspects of solar power ... then Google could test the validity of your website theme by comparing the use of the above words in your document against a standard list. If there was a good correlation this would work in your favour and if not you would never get onto page 1.

SIDE NOTE: Remember many web pages are created by computer based on keywords only ... and produce gobbledygook in the process of course. Even the hallowed Web Position Gold has a program to create web pages automatically .... NO do not ever use it

Ask yourself the question ... why should you be rewarded with a page one Google slot if you had not taken the trouble to write a good on-topic (themed) article within a themed website? In other words your site was off-theme as measured against a standard.

This question will also help you to understand why one big website covering all different aspects or topics will always struggle to compete with a medium to large themed website. It is the major reason why I have separate websites covering the different aspects of water gardening eg I have one on ponds, another on pumps, another on water plants and so on.

Google in an over-simplified sense actually creates the standard by analyzing all the top competitive sites for that keyword. This is very clever work and makes spamming very difficult

This view I'm expressing by the way is not science fiction. It is already happening ... and is referred to as LSI or latent semantic indexing (you can listen here)

The good news is that all artificial spamming/keyword bloated/image intensive techniques will work less and less and this measurement of "themeing" will allow well written and well researched web pages to rank more highly.

The short message is that keyword research is critical and getting more important and not just the basic keywords research but also the underlying themed keyword helper words. Matching good keyword research with well written and constructed web pages will greatly assist getting your web pages onto page one.

This is good news for good writers with SEO knowledge